
The idea is that Facebook would be able to avoid this trouble, and offer the app updates directly to users automatically, which would make it much easier for Facebook to ensure everyone was using the same software. The updates would only be downloaded over WiFi, and won't use your data plan.
There are a couple troubles with the idea though. First, it's unclear if Facebook is even allowed to offer an app with this sort of functionality in the Play Store to begin with. The only other apps that we can think of that do this would be the Amazon Appstore, and Swype, and neither are offered through the Play Store. And, would Facebook be able to get enough users to get the app outside of the Play Store. More importantly, this presumably would have to be done through sideloading, which opens up strange security risks when that option is toggled on the device of someone who doesn't really understand the implications.
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