Apple marketing chief reveals what 'SE' in iPhone SE stands for

Yet, up until now, nobody knew what the 'SE' in iPhone SE stands for? Of course, there was no shortage of guesses: Second Edition? Super Encrypted? Smaller Experience?

Android fans were also quick to ridicule it: Still Expensive? Spares & Extras?

Well, guess what folks: it's none of these versions. Apple's marketing chief Phil Schiller has just confirmed that 'SE' stands for 'Special Edition'. And in a market, where it's practically the only such super-small phone, the new iPhone SE is truly a special thing.

Phil Schiller just told me the “SE” stands for “Special Edition” @FortuneTech

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